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Did green living just move from the fringe to the forefront? If eco-friendly homes can come to oil-rich, fracking-loving Texas, are we talking game-changer? Could be.
Posted: June 22, 2017, 12:45 pm
If you're considering starting a home-based business, you're in good company. According to the U.S. Small Business Administration, more than half of all businesses are run out of the owner's home. Here are the top-three things to consider as you get started:
Posted: June 22, 2017, 12:45 pm

Inman

Real Estate News for Realtors and Brokers

You need an all-in-one marketing solution that can help attract, capture, and nurture leads into lifelong clients. With Placester’s unified solution, real estate agents sell 31% more homes than other agents
Author: Devon Broderick
Posted: June 22, 2017, 10:55 pm
According to Zillow's May 2017 Market Report, part of the reason for the drop in for-sale inventory is the growing number of single-family rentals since the housing market crash
Author: Marian McPherson
Posted: June 22, 2017, 10:16 pm
Philip Lang, the Co-founder and COO of TripleMint, a technology-enabled real estate brokerage based in New York City, knows that to start a company you have to ask yourself: "Who is going to buy my product? Who is my target market? How do I reach said market?"
Author: Samantha Bullock
Posted: June 22, 2017, 9:53 pm
A Utah FSBO platform that has roiled local Realtors has reportedly acquired a broker license, in part due to an investigation by the Division of Utah Real Estate. Real estate startup Homie, which recently closed a $4.5 million funding round, uses proprietary technology and attorneys to serve sellers and homebuyers. Investigators with the Division of Utah Real Estate questioned a number of Homie clients about the startup
Author: Teke Wiggin
Posted: June 22, 2017, 9:02 pm
DENVER -- "If you want to be found online, you have to share what you know." That was advice that Molly McKinley, executive vice president at Relola, shared at the Real Estate Webmasters Summit (REW Summit) in Denver this morning
Author: Amber Taufen
Posted: June 22, 2017, 8:31 pm
Looks like real estate giant Zillow Group may only be on the hook for half of a copyright infringement verdict awarded to real estate photography firm VHT earlier this year
Author: Andrea V. Brambila
Posted: June 22, 2017, 5:22 pm
If you were an experienced real estate agent looking to set up shop as a new independent brokerage, what would you do to set yourself apart from the crowd? If you're Troy Palmquist, who works in the high-end Santa Monica, California, real estate market, then you create an office space that makes passersby do a double-take -- and stop in for a drink and a chat
Author: Amber Taufen
Posted: June 22, 2017, 4:54 pm
Master Lock recently announced the launch of its new Bluetooth Lock Box, which "allows users to grant access to their property at anytime from anywhere through the use of their smartphone device," the company said. The product, available in a portable ($172.50) and wall-mount ($162.50) version, is targeted at real estate agents and landlords and those who offer their home via sites like VRBO and Airbnb
Author: Craig C. Rowe
Posted: June 22, 2017, 4:38 pm
From this point forward, I will be encouraging my buyers to honor their audience before telling their story. This will enhance the emotional connection and possibly win the bid
Author: Melinda Goodwin
Posted: June 22, 2017, 8:30 am
There are plenty of options that give brokerages an edge in creating content. I'm talking about more than just email blasts, postcards and newsletters. I’m going to walk you through three types of content that are hardly used in real estate, but can create a difference between you and your competitors
Author: Taylor Newcomb
Posted: June 22, 2017, 8:09 am
So you have an online lead, now what? Once you do receive a response to one of your online campaigns, you might find yourself on a slippery slope when it comes to responding and monetizing. The strategy below has worked successfully for my clients and me
Author: Italina Kirknis
Posted: June 22, 2017, 7:30 am
A large part of our business involves selling houses that other real estate agents haven’t been able to sell. Sellers get fatigued, so the most important thing to remember is that we are here to be of service to them. If that means you need to stand your ground to get changes made in order to help the home sell, do it -- that’s your duty.
Author: Peter Lorimer
Posted: June 22, 2017, 7:15 am
Investing in your creativity is a great way to boost your mood and your productivity. The American Institute of Stress recommends making time for hobbies to reduce stress and fatigue; hobbies like painting, gardening and cooking can help busy professionals relieve themselves of stress and increase happiness
Author: Rachael Hite
Posted: June 22, 2017, 7:05 am
Real estate agents and brokers know that sometimes cooperating is the best way to both compete and serve their clients. Two MLS vendors, FBS and Solid Earth, have struck a deal in that spirit
Author: Andrea V. Brambila
Posted: June 21, 2017, 10:48 pm
Mortgage rates plus all the latest real estate market news
Author: Inman
Posted: June 21, 2017, 10:41 pm
"You're not the listing agent?" It's a common question agents hear from leads who came through a listing portal, where agents who aren't the exclusive listing agent can pay to have contacts routed to them. And responding can be a challenge, as buyers may be puzzled or feel misled when they're surprised by who's on the other end of the listing. Zillow Group's StreetEasy -- a New York City listing portal that recently introduced Premier Agent ads that can spark this question -- has published tactics for handling the situation
Author: Teke Wiggin
Posted: June 21, 2017, 10:08 pm
Over the years, Inman has published a series of stories on indie brokers, including surveys and reports on their DNA, their operations and their strategies. We have profiled a variety of companies and their founders and put the best ones on stage to share their successes. The characteristics below represent the ideal makeup of a successful indie broker
Author: Brad Inman
Posted: June 21, 2017, 8:24 pm
Robert (Bob) Moline, who's been running the HomeServices of America affiliate for Berkshire Hathaway, today announced that he'll be retiring. Moline is also on the board of managers for both the Broker Public Portal and Upstream
Author: Amber Taufen
Posted: June 21, 2017, 5:23 pm

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